MyChelle Dermaceuticals is partnering with the Coral Restoration Foundation, in an effort to help restore our planet’s coral reefs to a healthy state.

The Coral Restoration Foundation is the world’s largest nonprofit marine-conservation organization dedicated to this mission.

Throughout July, MyChelle will be donating 1% of all net proceeds from MyChelle.com to the Coral Restoration Foundation.

Catie Wiggy, vice president of marketing and product innovation, MyChelle Dermaceuticals, says, “We are excited to help preserve marine life and to engage more consumers in this critical endeavor. By aligning with Coral Restoration Foundation, we can help save our planet’s reefs by supporting the natural recovery processes through the large-scale cultivation, outplanting and monitoring of genetically diverse, reef-building corals. We can make a difference for tomorrow, today.”

Martha Roesler, chief development officer, Coral Restoration Foundation, comments, “By working with companies that share our values, like MyChelle Dermaceuticals, we can demonstrate that every business, every individual, and every organization has the capacity to create positive change in the world.”

Since the brand’s founding in 2000, MyChelle has been a pioneer in clean, conscious and comprehensive skin care products that are bioactive, ethically sourced and formulated with high-performance ingredients. 

MyChelle is committed to developing sun protection that is reef-friendly, mineral-based, non-nano and antioxidant rich. MyChelle was one of the first cosmetic manufacturers to reject marine-toxic ingredients, including oxybenzone, octinoxate, butylparaben, retinyl palmitate and 4-methylbenzylidene camphor.

Photos: (L) screenshot via Coral Restoration Foundation / Mychelle’s suncare collection is reef-safe.